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The
Message In a world where all space is advertising space, having a free space for expression is not only desirable but absolutely necessary. Whether through street art, songs or letters to the press, reclaiming space for personal and creative expression is a must. It is a struggle we need to undertake if we want to be more than mere workers and consumers. It can also be a way to counter the messages that are thrown at us every day. Why is everybody trying so hard to sell me every little useless thing? I don’t
ask to see advertising billboards and neither do I expect to enter
a coffee jar when boarding a bus. I don’t need to be bored
stiff with adverts prior to a movie and neither do I want ‘free’
Sunday ad-magazines that say nothing. The dual nature of the messages
imparted through the lovely images is a little less conspicuous
than their avarice. All adverts are superficially different while
being fundamentally the same. They promote a different product while
selling the same idea. Excessive consumption and consumerism are
reinforced with every scantly clad woman on a car and every celebrity
endorsement of sweatshop trainers. The happy perfect world they
present mocks the contrasting reality outside it. |
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